SYDNEY, 15 July, 2021: New data from Stayz, Australia’s original holiday home website, has found that despite winter school holidays being put on hold for many travellers across the country, Aussie families have instead turned to planning and booking their Christmas and Summer holidays instead - months ahead of previous year booking trends.
"Whilst we’ve had the obvious cancellations due to lockdowns in Greater Sydney and shutting of borders in other parts of the country, demand for holiday homes remains high when looking ahead to future holiday periods. What we are seeing is a change to how Aussies are booking with people securing their holiday homes more than six months in advance - twice as long as we’d traditionally experience for the Christmas and Summer holiday high season,” says Simone Scoppa, Travel Expert at Stayz.
“They’re also travelling much closer to home than ever before with all states picking hyper local destinations for their getaways. For the first time, we’re seeing Australia’s major cities rank amongst the top 10 destinations in some states, suggesting people are enjoying staycations, preferencing private homes over hotels or planning ahead to visit family and friends in other states that are based in metro areas,” added Scoppa.
Nationally, the Shoalhaven region in NSW is the most popular destination that Aussies are booking now for summer. Bookings to Shoalhaven are up 57% compared to 2019 closely followed by Mornington Peninsula, the Sunshine Coast, Melbourne, Central Coast in NSW and the Hunter Valley. All these destinations have seen significant growth with most bookings up 45% compared to 2019 for the December and January holiday period.
In the West, the City of Busselton has seen the largest growth in bookings for summer (up 83% from pre-COVID 2019 levels), followed by East Coast destinations Byron Bay and the NSW Mid North Coast.
“Beach getaways are still top of the list for where Aussie travellers are booking for December to kick off their summer holidays. We suspect planning and booking a quintessential Aussie beach Christmas is giving Aussies something to look forward to after what is proving another challenging year,” added Scoppa.
The following Stayz data accounts for where travellers are booking for the month of December 2021*:
Great Ocean Road
The Gold Coast
Margaret River Region
* Data current as of 13 July, 2021