42% of Australians surveys wanted to spend more quality time with their family in 2021
Close to one in four Aussies want to be a beach bum while on holidays (24%)
Cleanliness and hygiene still rating highly when making accommodation choices in 2021 (31%)
Taking a holiday to improve mental health (22%) will also be a top reason for people taking more holidays
Surfers Paradise, QLD rates as the top spot in Australia to find a holiday home or apartment with a gym or fitness facilities (71%)
SYDNEY - January 13, 2021 –Stayz®, Australia’s original holiday rental website, today released its annual 2021 travel trends that found holidaying with family more in 2021 tops the list of travel intentions (45%) and close to one in four (24%) Aussies wanting to be a beach bum as their new travel mantra for the year.
“Let’s face it – the pandemic makes it tough to predict what travel will look like in 2021, so that is why we have combined search and demand trends on Stayz with a survey of Australian travellers to give us the most accurate picture possible of the plans families are making for 2021,” said Simone Scoppa, travel expert at Stayz.
The annual trend review from Stayz surveyed over 1000 Aussie travellers to understand how they wanted to travel in this new year, understand the frequency of travel, why they go on holidays and what amenities they are looking for on their next holiday.
Aspirations to live the beach bum life
One in four travellers (24%) signaled that living the beach bum life is something they want to aspire to while on holidays in 2021 and this aligns with the most searched destinations on the Stayz website were the North and South Coast of NSW, followed by the South West Region of WA and the Sunshine Coast and Gold Coast in Queensland, were clear coastal favourites.
“We know that Australians for decades have gravitated towards coastal holidays for their annual Summer breaks and long weekends throughout the year, so while it may not be too surprising that beaches rate highly in 2021, taking it a step further to aspire to the beach bum life seems to be the perfect combination of taking a holiday to disconnect from the stress of your everyday lives while spending long lazy days in your holiday rental reading a book on the verandah while the kids are playing cricket in the yard or just having time for an afternoon nap in the hammock in the yard,” said Scoppa.
Family travel rules in 2021 – and new places are where they want to go
Forget about romantic getaways, Aussies want to spend more quality time with their family this year with 45% of the population having that on their travel bucket list. With intentions to travel in 2021 being high, 82% in fact wanting to go on holidays, long weekends (48%) and week-long trips (42%), are the most popular types of trips Aussie families want to take. Exploring somewhere new with the family (19%) rates highly on the bucket list as well, after Aussies took holidays to their tried and tested favourite destinations over the recent Christmas break.
Travel rates highly as self-care, improving mental health
Escaping the day to day (26%) will be the top reason why people want to get away in 2021, followed closely by improving mental health and looking after yourself (22%). A holiday could be just what the doctor ordered for travellers in 2021 with close to 40% of Aussie travellers intending to travel slightly more this year or 17% significantly more.
Holiday home amenities rule when searching for your next holiday
Stayz search data from the last year found that holiday makers are also pretty specific about what they are looking for in a holiday home. Travelling with family comes with some complex needs, and for some just essential holiday home inclusions, like homes with BBQs, air conditioning, a pool and even a home gym rating on the must have items.
The following destinations with holiday homes on Stayz are rated with the highest percentage of these popular amenities, and Surfers Paradise takes out the top gong for a destination with the most holiday homes with a home gym or swimming pool:
Best destination to find a holiday home with a BBQ 1. Culburra Beach, NSW (93%) 2. Barwon Heads, VIC (90%) 3. Ocean Grove, VIC (88%)
Best destination to find air-conditioning in a holiday home 1. Hamilton Island, QLD (99%) 2. Nelly Bay, QLD (99%) 3. South Brisbane, QLD (97%)
Best destination to find a holiday home with a fitness room or gym 1. Surfers Paradise, QLD (71%) 2. Southbank, VIC (63%) 3. Broadbeach, QLD (51%)
Best destination to find a holiday home with a pool 1. Surfers Paradise, QLD (65%) 2. Rainbow Beach, QLD (60%) 3. Noosaville, QLD (60%)
“With the increase in demand for family travel in 2021, it was no surprise to see that pools still come up as a must have in a holiday home. We saw that holiday rental bookings boomed in 2020 with travellers preferring their own self-contained house rather than sharing a pool with many other families in a hotel. The inclusion of a gym in a holiday home is a new amenity that we had not seen in years past, but can see how Aussie travellers that set good workout regimes while in lockdown, are able to continue that good habit even while on holidays."
For holiday inspiration and to book your next holiday home in Australia go to www.stayz.com.au.
Media Contact: Simone Scoppa - Stayz Head of PR – firstname.lastname@example.org
About Stayz ® Stayz, Australia’s original holiday rental website, is powered by the world class technology of Vrbo and is part of Expedia Group. The company’s mission is to connect travellers with the people and places they love. Stayz has more than 50,000 properties across Australia, and now over two million properties internationally available for rent. For more information about Stayz please visit www.stayz.com.au. © 2020 Vrbo, an Expedia Group company. All rights reserved. Stayz, Vrbo, HomeAway, the Stayz logo, and the HomeAway logo are trademarks of HomeAway.
EDITOR NOTES: The survey was conducted with 1000 Australians by Kelton Research as part of a wider global survey of 8000+ family travellers across eight countries in October 2020.