Sturgis is a unique town that has a history of being called the "Key City" because in the old days, everyone had to drive through Sturgis to get to any other towns.
Sturgis is close to to the following towns/activities: Deadwood that offers gambling, Lead which offers snowmobile trails and ski slopes, the Black Hills that offers many scenic areas and activities, Spearfish which has bicycle trails and many marathons, and Rapid City which offers shopping and many conveniences.