Charleson Farm
Winchelsea, Victoria, Australia – the Fishing Outpost
Unpack '27: The Trends in Travel
Hobby Hubs
Booking group holidays now starts with a hobby
Your hobby finds its holiday home base
2027 marks the emergence of Hobby Hubs: Stayz holiday homes booked specifically to enjoy hobbies. From group crafting weekends and photography retreats to mahjong game nights and antiquing escapes, 68% of travellers say they’re likely to take a hobby-focused trip in 2027, climbing to 79% of Gen Z and Millennials. 38% also report hobbies play a bigger role in how they travel compared to five years ago.
Searches on TikTok for analog hobby content have surged, and searches for ‘grandma hobbies are cool’ have nearly tripled. The top hobbies travellers want to pursue on holiday include puzzles and board games, photography, stargazing, crafting and antiquing.
Travellers are taking Hobby Hub trips to enjoy their hobby in a new setting (41%), spend time with like-minded people (41%) and disconnect from daily distractions at home (34%), making holiday homes the ideal home base for a hobby-fuelled getaway.
68%
of travellers are likely to take a hobby-focused trip in 2027 (79% of Gen Z and Millennials)
Stayz homes built for Hobby Hub trips
For partners
Destinations of the Year
Spotting 2027’s top trending destinations
Powered by Expedia’s real-time search data
Expedia’s Destinations of the Year ranks some of 2027’s fastest-growing travel destinations, using real search data to track where traveller interest is climbing. These places might not be dominating mainstream travel content just yet, but they’re gaining attention.
Encouraging travel to popular destinations should also be done with care. Six of this year’s destinations meet the criteria to receive a ✓ from Expedia’s Smart Travel Health Check. This framework was first introduced with Unpack ’26 and highlights destinations that manage tourism responsibly while offering memorable experiences – inspired by the World Travel and Tourism Council’s (WTTC) report on actions for sustainable tourism management.
Explore Expedia's 2027 Destinations of the Year
Expert tip
Use the Expedia app to bundle and save when booking flights, hotels and activities for your trip, and unlock member deals available exclusively for travellers with a free One Key rewards account.
For partners
Use our full-funnel advertising solutions to drive interest to your destination, reaching travellers dreaming of their next great adventure.
Un-Adulting
Ditching adult responsibilities for joyful, carefree and nostalgic trips
Childlike joy meets grown-up freedom
According to Expedia, in 2027 travellers are escaping from adult responsibilities and going on carefree holidays full of childlike joy – known as Un-Adulting. 57% of travellers are likely to book an Un-Adulting trip in 2027, soaring to 71% among Gen Z and Millennials. Social mentions of carefree, adult-only trips are also up 41% year over year.
Top motivations include wanting a carefree day (69%), quality time with loved ones (64%) and a genuine break from everyday responsibilities (56%). The leading reason for booking an adults-only trip to a theme park is simply going ‘just for fun’.
From Walt Disney World’s adults-only GEO-82 lounge at EPCOT to Universal Studios Japan’s adults-only Halloween Horror Nights overnight experience, the travel industry is designing new offerings specifically for Un-Adulting getaways.
57%
of travellers are likely to book an Un-Adulting trip in 2027 (71% among Gen Z and Millennials)
Un-Adulting Experiences to Book
For partners
2027 Set-Jetting Forecast
Scouting travel destinations inspired by 2027’s most anticipated TV shows and films.
Screen-inspired travel is here to stay
Expedia first named Set-Jetting as a travel trend five years ago, and since then screen-inspired travel has become the new normal. Nearly 1 in 5 travellers globally have booked a trip to a destination after seeing it featured in a TV show or film.
In 2027, travellers aren’t waiting to watch before planning a Set-Jetting trip on Expedia and Stayz. Nearly half of surveyed travellers reported proactively researching or booking trips to destinations featured in still-unreleased TV shows and films, rising to 58% among Gen Z and Millennials.
Searches for Monaco also spiked by over 120% in the 30 days after Emily in Paris confirmed season 6 was filming there, and social mentions of travelling to Miami rose 64% year over year with the Miami Vice reboot on the way. See which highly anticipated and well-known TV shows and films will inspire travel in 2027.
Nearly
1 in 5travellers globally have booked a screen-inspired trip
Expert tip
Use Expedia’s Set-Jetting travel hub to find curated trip ideas inspired by the latest buzz-worthy films and TV shows. Bundle flights, hotels and activities to unlock package savings.
Explore the 2027 Set-Jetting Forecast
For partners