In the heart of Florence, a stone's throw from the living room of the city, the elegant Via Tornabuoni, the shopping street, there is an ancient tower house, from the 15th century.
A small elevator takes you to the top floor, and a sweet bell warns
of the arrival of the lift. The door opens, and you enter a fantasy world, where all bad thoughts are left out.
White Home surprises you and welcomes you with an amazing feeling tranquility, peace and silence, marked by the light that pervades each room.
In fact, light is the real protagonist and the first source of well-being: it guides them compositional choices and is enhanced by an ad hoc palette made of warm tones reassuring ranging from raw white-painted fir on the floors to ice-colored plasters, up to the furnishings delicately emphasized by shades ivory and turtledove, the gray of the lime paint on the walls, and the touches of
lavender curtains.
The space creates a soft, fluid atmosphere, made up of fragrances, candles, and vintage objects recovered in the markets.
White is the dominant color of the house, to which the romantic view alternates on the roofs of Florence, which can be admired from any environment.
It is exciting to have breakfast on the lovely balcony looking at rooftops, or
indulge in reading a good book immersed in an enchanted silence,
interrupted only by the sound of the horses' hooves passing through the center.
At sunset, there is a special magic: a particular play of lights in the
floor, makes it romantic and unique.
The architectural narrative is guided by the details and the revisited materials, which they bring back to memory with poetry, French suggestions.
This suspended atmosphere of peace is often sought after by writers looking for inspiration, artists but also directors and photographers: White Home, in fact, was the location set of many advertising campaigns, and today it is used exclusively for shooting, photoshoots, commercials and filming cinema, show cooking and private events.
All the furnishings in the house are also directed towards light: the furniture has been supplied by the Florentine company Riccardo Barthel (www.riccardobarthel.com), as well like the bathroom with shower, in black and white, perfect 1930s subway style.
The sofas, beds and curtains are by Bellora (www.bellora1883.com)
The Provencal style prevails in the kitchen: a large fireplace has been recovered creating a refractory brick work surface. The sink is in sandstone.
The bathroom with tub is from Devon & Devon (www.devon-devon.com).
Note:
The lift is very small and is accessed via a flight of stairs.
There are fans in the rooms and no air conditioning.
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Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
On-site parties or group events are strictly prohibited
Host has indicated that there is a carbon monoxide detector on the property
Host has not indicated whether there is a smoke detector on the property
Safety features at this property include a fire extinguisher
About the area
Florence
Historic Centre of Florence, a neighbourhood in Florence, is home to this apartment. Uffizi Gallery and Basilica of Santa Maria Novella are cultural highlights, and some of the area's notable landmarks include Ponte Vecchio and Piazza della Signoria. Florence Botanical Gardens and Boboli Gardens are also worth visiting. Take the opportunity to explore the area for outdoor excitement like hiking/biking trails.
Florence (ZMS-Santa Maria Novella Train Station) - 11 min walk
Peretola Airport (FLR) - 27 min drive
Restaurants
Caffè dell'Oro - 3 min walk
The Rooster - 3 min walk
The Old Stove - 2 min walk
La Grotta Guelfa - 2 min walk
Ristorante Orologio - 3 min walk
Frequently asked questions
Is White Home in Florence by Mmega pet-friendly?
No, pets are not allowed at this property.
How much does it cost to stay at White Home in Florence by Mmega?
As of 7 July 2026, prices found for a 1-night stay for 2 adults at White Home in Florence by Mmega on 7 Aug 2026 start from AU$507, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
What time is check-in at White Home in Florence by Mmega?
Check-in begins at 2:00 PM.
What time is check-out at White Home in Florence by Mmega?
Checkout is at 10:00 AM.
Where is White Home in Florence by Mmega located?
Located in Historic Centre of Florence, this apartment building is within a 5-minute walk of Via de' Tornabuoni, Ponte Vecchio and Piazza della Signoria. Arno River and Piazza della Repubblica are also within 5 minutes. Unità Tram Stop is 8 minutes by foot and Valfonda - Stazione Santa Maria Novella Tram Stop is 11 minutes.
Reviews
8.8
Excellent
Reviews are presented in chronological order, subject to a moderation process, and verified unless otherwise labelled.
Love the elevator right into the VRBO. 2 bathrooms but really only 1 American shower. Nice space. Beds were a little hard for our liking. Wish there were more seats to sit outside. Nice sitting area in the living room. Great location
Debora N.
Stayed 5 nights in May 2026
Response from VrboOwner on 17 June 2026
Thanks for staying with us and sharing your thoughts.
Glad the location and elevator access made things easier and that you enjoyed the space.
Verified
6/10 Okay
Lynn C.
12 May 2026
Liked: Cleanliness, location
Disliked: Communication, listing accuracy
The apartment was very tastefully decorated and clean. There was a grocery market close by and shopping was a short walk. We were a little disappointed that the clothes washer did not work and the nozzle hose in the tub bathroom did not work. These things were communicated with the host, but they were very slow to respond. Ultimately nothing was fixed during our stay. We were promised a 10% refund but we never received it.
Lynn C.
Stayed 2 nights in Apr 2026
Response from VrboOwner on 15 May 2026
Thank you for your feedback. We’re glad you appreciated the apartment’s style, cleanliness, and convenient location. We’re truly sorry for the issues with the washer and bathroom hose, as well as the delayed communication and the fact that the refund was not processed as promised, there must have been a communication issue, which we gladly would have fixed if only knew it..
Excellent location and service. Host met us and helped us check-in after hours when our flight was delayed. Bathtub water temperature and pressure could be improved. Would consider adding more pillows for beds. Otherwise an excellent stay.
We are so impressed with the communication and professionalism of this company. Easy booking, great communication and VERY accommodating. We would stay here again and would recommend it to our friends. Thank you for your patients and honestly. It’s so refreshing to deal with people like you.
The White House was very clean and neat. The concierge was most helpful and went out if her way to help with our early departures. The best was the 4th floor apartment’s private elevator!Would definitely stay here again.
A friend and I just loved our White Home in Florence. The apartment is the perfect conventient location. Close to the Ponte Vecchio, the Duomo, walking distance to the train station and pretty much everthing you wpuld want to do in Florence. The inside is spacious with plenty of room to spread out and decorated so stylishly and felt really comfortable and charming.. I would highly recommend.
The property was amazing, oozed Italian charm and romance. I read reviews about lack of hot water, not the case, everything worked great. Being part of Florence history was terrific. I traveled with a friend of 30 years, we each had our own bedroom and bath. The stairs are no joke, as the listing said. 25 to very tiny elevator (we never used) 85 into the penthouse that is the White Home. The location was brilliant, so quiet and we felt part of Firenze!
This place possesses an undeniable charm, offering ample space and high level of comfort. Situated very close to the city center, one can enjoy pleasant ambiance of the piazza while indulging in a glass of wine on the balcony. The abundance of natural light further enhances the inherent beauty of this tastefully illuminated apartment. Undoubtedly, we intend to revisit this remarkable abode.
Leslie F.
Stayed 3 nights in Sep 2023
Verified
6/10 Okay
Randy C.
22 Oct 2024
Liked: Location, listing accuracy
Disliked: Check-in, communication
Great Location,
Very well located accomodation close to everything. We had trouble with hot water (cold shower). There are many flights of stairs and the elevator is up 4 flights. We did not have any luck with A/C the TV's etc but the WiFi worked for our whole stay. No amenities so bring some coffee
Randy C.
Stayed 6 nights in Oct 2024
Response from VrboOwner on 17 Dec 2024
Thank you for sharing your feedback. We are sorry to hear about your experience and apologize for any issues you encountered during your stay. Your comments are important and will help us improve it.
The property was quirky but very comfortable. The location was perfect. If I were to stay longer I would stay there. I could live in that apartment. For the next visitors I would suggest an easier way to make coffee, the drawers in the kichen do not work properly and you should have bottled water awaiting in the fridge. The terrace at both ends need some major TLC..A canopy over the little one and some decent seating arrangements. You have a little gold nugget. Needs some updating. The tile in the baths need to be cleaned up and painted. I have an amazing Video that you should use in your advertisement of the apartment. We put it on Instagram it has Italian music. Thanks, Linda Dowd
Here is the message we sent to the property manager via the app. Didn’t receive a response to this final message, though they were responsive when issues were brought to their attention during the stay.
—————————
“Although the apartment is in a great location and beautifully decorated, the overall quality was below expectations for the price we paid.
One bathroom did not have a working shower/tub. The other bathroom only had hot water for approximately 24 hours after the handyman came to repair (twice). It was again not working the day before check out. We were able to take warm showers on 2 of the 6 days of our stay. Other days we had to use warm water from the sink in the other bathroom.
All dishes we used needed to be washed before we could use them, including the only 2 mismatched wine glasses.
No kitchen linens were provided; though when brought to your attention, we were given a giant roll of paper towels typically found in public facilities. We used a kitchen sponge and the one extra bath towel, to clean the dishes. We did not try to use the dishwasher since we suspected that was the cause of the dirty dishes and cutlery.
The number we were given at check-in to report problems never responded, though working through this app has been successful and we appreciate your help.
I would like to inquire about the possibility of a partial refund on the cost of our stay.”
Mary W.
Stayed 6 nights in Oct 2024
Response from VrboOwner on 17 Dec 2024
Thank you for taking the time to share your experience with us. We truly appreciate your feedback and are glad to hear that you enjoyed the location and the apartment’s decor. We sincerely apologize for the issues you encountered during your stay.
My family of three stayed here for three nights and couldn’t be happier with our experience. The 11 year old was super impressed by the “private elevator to the penthouse.” While accurate, I wouldn’t consider that the draw of the apartment. The place boasts a certain charm with the wooden floors, high ceilings, decorative column, skylight, and balcony while still providing very modern amenities like A/C, a washing machine, dishwasher, claw foot tub, and separate bathroom with an elevated shower. There were also two televisions that I never even watched. We were very pleased with the property itself, but the location couldn’t be beat either. The property manager, Oscar, was very informative and greeted us upon arrival to show us around. He also left detailed check-out instructions via WhatsApp. The process for both was super easy. If, no…WHEN I return to Florence, I just might plan my stay around this property’s availability. Lol. The one thing I would have other potential guests consider is the fact that there is a full flight and a half of stairs you must ascend before getting to the elevator, which is VERY SMALL. Still, it worked for us and none of my family had a problem with it. We all agree that this was the right place for us for the time we were there.
Cantrece C.
Stayed 3 nights in Jun 2026
Response from VrboOwner on 2 July 2026
Thank you so much for your fantastic review!
It's great to know you appreciated both the character of the apartment and its modern comforts, as well as the unbeatable location. We're especially pleased that Oscar helped make your arrival and departure smooth and enjoyable.
We're so happy that it worked well for your family and that you felt the apartment was the perfect choice for your visit.
We'll be looking forward to your return!
We really enjoyed our stay in Florence. The location was ideal. We were close to everything. A few more coffee cups and blankets would have been nice, but overall the apartment was great. I recommend it.
Kathy H.
Stayed 5 nights in Dec 2022
Verified
6/10 Okay
Chris H.
16 Aug 2022
Liked: Communication, location, listing accuracy
Disliked: Check-in
Great location but lacking serve ware
Our check in was delayed two hours after our checkin time as the cleaners had not come yet. We had only one drinking glass (was dirty) at the property, and no dishtowels to clean with. Our check in person did not respond to questions after we checked in. The home itself is whimsical and fun.
This is a beautifully decorated apartment but just wanted to let you know about: 1) the steps and set-up in case you have someone with physical disabilities, and 2) the AC set-up. We had my mother traveling with us and she managed but it was a chore. There are 25 steps to the lift that will then take you to the 3rd floor. The lift is for 1 person or 2 bags. Also, in the bathroom, there are 2 tiled steps you will need to be very careful on when getting into and out of the shower. Air conditioning - While there are 2 (two) air conditioners, one is located on the other side of the apartment and the other in the Living Room. Small fans in the bedrooms that didn't quite adequately cool. It is warm in June but still cools down during the night so we opened our windows which helped. There is a coffee maker/coffee in the kitchen and a washer/dryer on the small balcony. The check-in process received a 'poor' rating because it was VERY rushed and we weren't adequately shown around the apartment upon arrival. We didn't realize we had an air-conditioner in the Living room until the middle of the first night. Our check-in hostess just disappeared/left while we were pulling our bags to the top or trying to get them onto the lift. I hate to sound so negative when the apartment is so photogenic and clean. It definitely was very clean/smelled nice and in a great location. I would suggest this apartment for couples or a family with older kids. I would definitely return in the cooler months with just my husband.
Very charming and comfortable apartment located near the Ponte Vecchio, Uffizi and Pitti Palace. Easily walk to restaurants and shops. The apartment is charmingly decorated with plenty of windows. Even a little patio. The beds were very comfortable as were the over-stuffed couches and chairs. Cute little country kitchen.
The description of the apartment is completely honest about the its accessibility . I misunderstood their definition of "access". My disabled husband had a very difficult time negotiating the flight of stairs necessary to reach the lift. The lift only has room for one person and requires a key to access the third floor apartment. The two bathrooms in the apartment are not accessible by American standards...through no fault of their own. This is an older and charmingly Italian...but not suitable for less agile people. My children and grandson loved the place. As with other Italian properties [this was not the only property with which my husband had difficulty] my advise is to ask specifics about the amount of stairs and quality of lift.
sarah p.
Stayed 5 nights in Apr 2022
Verified
6/10 Okay
Kathy S.
13 Nov 2024
Kathy S.
Stayed 2 nights in Oct 2024
Response from VrboOwner on 17 Dec 2024
Thank you for taking the time to share your feedback. We will work on it !