Apartment

The Fitzroy - by Frankie

Photo gallery for The Fitzroy - by Frankie

Living Room
Living Room
Bedroom
Kitchen
Breakfast meal

Reviews

2.0 out of 10
1 bedroom1 bathroomSleeps 354.2 sq m

Popular amenities

  • Kitchen
  • Washing machine

Explore the area

View map
London, England
  • Place, Tottenham Court Road
    ‪1 min walk‬
  • Place, University College London
    ‪2 min walk‬
  • Place, Regent's Park
    ‪8 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪64 min drive‬

Rooms & beds

1 bedroom (sleeps 3)

Bedroom 1

1 Double Bed

Living Room 1

1 Double Sofa Bed

1 bathroom

Bathroom 1

Bathtub · Toilet · Shower only

Spaces

Kitchen
Office
Number of living rooms

About this property

The Fitzroy - by Frankie

Summary:

The Fitzroy - a stylish ground floor one-bedroom apartment near Regent’s Park. Perfect for leisure or corporate stays, it accommodates up to three guests with a bright reception, sofa bed, fully fitted kitchen, and modern bathroom. Ideally located between Great Portland Street and Warren Street stations, The Fitzroy combines comfort, convenience, and central London living.



The Space:

• Modern comfort: A bright reception room with sofa bed, Smart TV and media hub provides a versatile setting for work or relaxation.

• Elegant bedroom: A spacious double bedroom with wardrobe, desk and wall-mounted TV, ensuring both comfort and functionality.

• Fully equipped kitchen: Contemporary appliances including oven, dishwasher, washing machine, Nespresso machine and all essentials for dining and entertaining.

• Sleek bathroom: A modern walk-in shower with quality finishes and complimentary toiletries.

• Generous layout: 40 SQ M / 431 SQ FT, offering ample space for leisure or corporate stays.



Additional Features:

• Complimentary Wi-Fi, fresh linen, towels and toiletries

• Welcome pack with tea, coffee and biscuits

• Weekly housekeeping for extended stays (with linen and towel refresh)

• Centrally managed heating; fans available during warmer months

• Self check-in via secure lockbox (details provided in advance)



Important Details:

• Ground floor apartment

• Sleeps up to 3 guests (or 2 adults and 2 children)

• No parties, smoking or pets permitted



Check-in / Check-out

• Check-in: From 3:00 PM (instructions sent in advance)

• Check-out: By 10:00 AM (late check-out subject to availability and surcharge)



Guest Verification

A completed check-in form and valid photo ID are required before arrival to ensure smooth and secure access.



Guest Access:

This property operates with self check-in. Access codes for the building entrance, lockbox, and all other relevant check-in instructions will be provided 24 hours prior to arrival.



The Neighborhood:

The Fitzroy places you in the heart of Fitzrovia – one of London’s most central and well-connected neighbourhoods. Combining the creative energy of the West End with a more refined residential character, Fitzrovia offers a unique balance of work, culture, and leisure.



• Dining & nightlife: Charlotte Street, moments away, is renowned for its international dining scene – from Michelin-starred French cuisine to vibrant Japanese eateries. Soho and Oxford Circus are also a short walk, home to some of London’s most celebrated bars and restaurants.



• Shopping: Regent Street, Oxford Street, and Bond Street are within 10 minutes’ walk, offering everything from luxury labels such as Chanel and Tiffany & Co. to flagship high-street brands.



• Culture & leisure: The British Museum, Regent’s Park, and Soho Theatre are all nearby, while iconic West End theatres and entertainment hubs including Leicester Square and Covent Garden are easily accessible on foot.



• Business & healthcare: University College London Hospitals (UCLH) and a number of corporate offices are within easy reach, making this an ideal base for both business and leisure travellers.



Getting Around:

Connectivity is effortless, with multiple underground stations on your doorstep.



• Underground: Warren Street station (Northern and Victoria line) is a 5-minute walk, while Goodge Street, Great Portland Street and Tottenham Court Road (Elizabeth, Central, Northern and Circle & Hammersmith lines) are all within 10 minutes.

• National & International Rail: Euston, King’s Cross St Pancras (with Eurostar links), and Paddington are a short journey away.

• Buses & taxis: London buses and black cabs run frequently through the area, with app-based services also available.

• Cycling: Santander Cycles can be found throughout Fitzrovia for those who prefer to explore by bike.



From this address, most major destinations are walkable – Oxford Circus, Soho, Marylebone, and Bloomsbury are all close at hand. Whether visiting for business or leisure, The Fitzroy provides a stylish and well-located base in central London.



When planning your journeys, it's recommended to use public transportation apps or websites like Citymapper or Transport for London's Journey Planner. These resources can provide real-time information on routes, schedules, and any service disruptions or delays.



Interaction with Guests:

Customer Service Available 24/7

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House Rules

Check in after 3:00 PM
Minimum age to rent: 21
Check out before 10:00 AM
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Children

Children allowed: ages 0–17
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Events

No events allowed
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Pets

No pets allowed
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Smoking

Smoking is not permitted

Important information

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
On-site parties or group events are strictly prohibited
Long-term renters welcome
Host has indicated that there is a carbon monoxide detector on the property
Host has indicated that there is a smoke detector on the property
Safety features at this property include a first aid kit

About the area

London

Located in London, this apartment is in the city centre. The British Museum and Marble Arch are notable landmarks, and some of the area's popular attractions include London Eye and Madame Tussauds Wax Museum. Looking to enjoy an event or a game? See what's going on at Royal Albert Hall or Emirates Stadium.
Map
London, England

What's nearby

  • Tottenham Court Road - 1 min walk - 0.2 km
  • University College London - 2 min walk - 0.2 km
  • Portland Place - 6 min walk - 0.5 km
  • Regent's Park - 8 min walk - 0.7 km
  • The British Museum - 12 min walk - 1.1 km

Getting around

  • Warren Street Underground Station - 4 min walk
  • London (QQU-London Euston Train Station) - 11 min walk
  • London (LCY-London City) - 52 min drive

Restaurants

  • ‪Qima Cafe - ‬2 min walk
  • ‪Caffè Nero - ‬3 min walk
  • ‪Prince of Wales Feathers - ‬3 min walk
  • ‪The Northumberland Arms - ‬2 min walk
  • ‪bento ya - ‬3 min walk

Frequently asked questions

Is The Fitzroy - by Frankie pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Fitzroy - by Frankie?

As of 4 Apr 2026, prices found for a 1-night stay for 2 adults at The Fitzroy - by Frankie on 13 Apr 2026 start from AU$471, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at The Fitzroy - by Frankie?

Check-in begins at 3:00 PM.

What time is check-out at The Fitzroy - by Frankie?

Checkout is at 10:00 AM.

Where is The Fitzroy - by Frankie located?

Located in London City Centre, this apartment building is within a 10-minute walk of Tottenham Court Road and Regent's Park. Russell Square and Marylebone High Street are also within 15 minutes. Warren Street Underground Station and Great Portland Street Underground Station are within a 5-minute walk.

Reviews

2.0
Reviews are presented in chronological order, subject to a moderation process, and verified unless otherwise labelled.
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Rating 10 - Excellent. 0 out of 1 reviews
Rating 8 - Good. 0 out of 1 reviews
Rating 6 - Okay. 0 out of 1 reviews
Rating 4 - Poor. 0 out of 1 reviews
Rating 2 - Terrible. 1 out of 1 reviews

4.0/10

Cleanliness

6.0/10

Check-in

2.0/10

Communication

2.0/10

Location

2.0/10

Listing accuracy

Reviews

Verified

2/10 Terrible

Elaine B.

Disliked: Cleanliness, communication, location, listing accuracy

Disappointing Stay

I travel to London often to visit and care for my mother. I thought I was going to be in a quiet location near to her that I could use as a "home base." I was disappointed when I arrived to loud construction in the building next door starting before 8:00am along with no hot water or heat for two days and no TV the entire stay. Even though "Frankie" attempted to fix the issues it still impacted my trip tremendously. I was hoping they would adjust my costs as I did not have the experienced they said I would have but they did nothing to make it right. I would not recommend this property and would be cautious in other properties to be sure you do not have the same experience I did.
Stayed 4 nights in Oct 2023

About the host

Hosted by Frankie Says

Host profile image
Frankie Says is a forward-thinking, independent company providing fabulous, flexible stays in central London.

Super friendly property hosts with over a decade’s experience, we take pride in offering gorgeous, fully equipped apartments for as little or as long as you need.

We constantly explore and embed ways to enhance our guests’ experience, from creating striking, instagrammable interiors to offering a delightful pick n’ mix of complimentary perks, such as unlimited wi-fi (the force is strong and free with us) and the latest tech for enriching and simplifying life.

Frankie Says is proud of our independent status and are firm advocates for doing things not just different but better. We understand that the little things are the big things. Cloud-like pillows, showers simulating the pitter-patter of rain, contactless check-in; they all turn a simple stopover into a fabulous experience.

We hit the hospitality sweet spot; providing blooming gorgeous, beautifully equipped apartments (throwing serious shade on your average room stay or Airbnb) but with the dedicated guest services and lovely little luxuries of a hotel.

And unlike a hotel, there’s oodles of space to kick back, fuss-free booking and check-in, and our favourite, no queues for breakfast. Heck, you don’t even have to get dressed. So, come on, join us in the sweet spot!

The mission is about spreading the love; we are committed to crafting memorable, London flexi-stays that hit people’s happy spots. Hitting people’s happy spots ripples outwards, so that they tell their friends, families and postmen, more people, and their postmen, come to stay, and so the love circle starts up all over again.

Supporting our vibrant central London community by encouraging and hosting national and international travellers, who in turn boost local hospitality, retail, and leisure.

Why they chose this property

Frankie Says…maps, don’t do it! This is where the Good Stuff’s at:

Frankie Says...there’s no FOMO in Fitzrovia! This is the sweet spot for a lively London stopover. Set in central London’s buzzing West End, Fitzrovia is a treasure trove of activities and attractions.

For world-class shopping, head to nearby Tottenham Court Road, home to a wealth of well-known brands. 10 minutes’ walk away are top entertainment hubs like Oxford Circus and Soho, and if you’re keen to splash the cash, Bond Street, home to bling retailers like Chanel, Jimmy Choo and Tiffany & Co.


Must-see Landmarks

You’re also within strolling distance of several iconic landmarks, including Trafalgar Square, Chinatown, the British Museum, Leicester Square, Hyde Park, the BT Tower, plus many more.

With several tube stations on your doorstep – Goodge Street station is just five minutes’ walk – it’s easy to swoosh across London to savour more spectacular sights, like Buckingham Palace, the Tower of London, and the London Eye.


Yes Sir, I can Boogie

If you’ve come to party, then the glitz is in Fitz! Your apartment is close to some of the biggest and best clubs in the world. As well as classic night spots like the Carwash Nightclub, you can dance the night away in legendary gay clubs like Heaven, Comptons of Soho, and G-A-Y Bar.

West End theatres are also within walking distance. Grab tickets for global smash hits, from The Lion King to Les Misérables to Mamma Mia!

And when the munchies kick in, stop off at one of the many bistros and restaurants. Charlotte Street, just moments away from your pad, offers a taste of everything from mouth-watering Japanese to modern French food.


Work and Play

We get it, not everyone’s on a jolly. Your comfy crib is also within 10 minutes’ walk of University College London Hospitals (UCLH). You can also hop on any of the nearby tubes to get around the capital swiftly.

What makes this property unique

HOME TRUTHS:

Cleaning services once a week within the advertised price.

A welcome pack of bed linen, towels, toiletries and supplies are provided at check in and on a weekly basis for those staying longer than 7 nights.
If you wish regularly cleans or supplies please contact us to check prices.

*This is a self-check in property as the keys are in a lockbox outside the apartment

*Check in details will be sent to you a day before arrival.

*This apartment has a centrally managed heating system. 

*This apartment doesn't have an air-condition unit, but we can provide fans during summer period if necessary.

*Maximum occupancy is 3 people or 2 adults and 2 kids

*We have strict guidelines to keep our properties safe and clean for you.

HOME RULES :

*NO Smoking: Guests are not permitted to smoke in this home. 
*NO Parties: Strictly no parties allowed. 
*NO Pets: No pets allowed. 

CHECK IN / OUT INFORMATION:

*Check-in: from 3pm.
*Check-out:  Before 10AM. Please note that if you check out later you may be charged an extra night.

Languages:

English, Spanish

Premier Host

They consistently provide great experiences for their guests
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